A current Swedish-made range
FUMi is produced in Ödeshög by Helix Sweden AB. That direct manufacturing relationship is a more useful description for trade buyers than a vague “Nordic quality” label: it identifies the company and location behind the products. Helix Sweden’s current official material also separates FUMi’s renewed assortment from older product lists that may still surface in search results.
The flavour architecture balances recognisable and more localised ideas. Green Apple, Blackcurrant and Strawberry form a clearly named fruit series. Chilled Cherry and Watermelon Mint connect fruit with cooling cues, while Freezy Mint occupies the direct fresh segment. Salty Violet and Salty Raspberry bring in salty-floral and salty-berry notes that can distinguish the range in markets familiar with Nordic confectionery and liquorice-adjacent profiles.
Standard slim or Mini
FUMi is not organised by flavour alone. Current official pages also present FUMi Mini alongside the standard slim products. For stores, that creates a physical-format decision as well as a taste decision. A small trial range can use one fruit, one fresh product and one salty signature, while a specialist catalogue can add Mini options where compact pouches fit the intended customer segment. Buyers benchmarking another Swedish-made flavour range can compare HELWIT or browse the wider brand guide.
Not every flavour needs to be implied in both formats. Product pages should state the current pouch size, nicotine content, net weight and number of pouches. This protects the collection description from becoming inaccurate as the refreshed portfolio develops.
Flexible B2B sourcing
Swepouch’s minimum order is 24 rolls/stocks for approved businesses, and available brands can be combined. A buyer can therefore place FUMi within a wider Swedish or flavour-led test assortment rather than buying a single-brand programme. Case and pallet supply depends on availability, and freight is calculated for the delivery destination.
The buyer or importer remains responsible for customs, VAT, excise and destination-country compliance unless otherwise agreed. Confirm current SKU availability and market requirements before producing local sales materials or finalising an import order. This is particularly important where Mini and standard versions require separate registrations, translations, channel entries or price-list rows.
