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An international brand with local assortments
BAT launched VELO in 2018 and reported distribution in 49 markets as of August 2026. Because each market has its own registrations and listings, the cans, strengths and flavours available differ from country to country. What is available for wholesale is always the range shown on the Swepouch product pages in this collection.
Formats are split between Slim and Mini. Alongside the core line, the range includes the Shift series and the VELO McLaren collaboration. For commercial terms, order parameters and contact routes, see Wholesale VELO. For nicotine content compared across brands, see the strength guide.
Mint, fruit and cooling families
Mint runs from Green Spearmint and Bright Spearmint through Bright Peppermint and Peppermint Storm to Crispy Peppermint and Freezing Peppermint at the cooler end. Berry is covered by Ruby Berry, Blue Raspberry, Blueberry Ice and Dark Blackcurrant. Citrus and sour profiles include Arctic Grapefruit, Coconut Lime, Lime Flame, Sour Lime and Zesty Elderflower. Tropical and warm-fruit profiles include Tropical Mango, Mango Ice, Mango Flame, Purple Grape, Guava Passionfruit, Guava Jalapeno, Icy Cherry and Wintery Watermelon. Salty Liquorice covers the Nordic profile.
That breadth lets a convenience retailer build a recognisable trio — fresh mint, berry and tropical fruit — while a specialist buyer can stock several strengths and both formats of the same flavour. Limited-edition collaborations are listed for as long as they are in stock.
Buying VELO for resale
Swepouch supplies approved business customers from 24 rolls/stocks and allows different available brands to be combined. Case and pallet enquiries depend on current supply, and freight is calculated for the destination.
Check each SKU for nicotine content, format, net weight, pouches per can and stock before ordering. Buyers and importers are responsible for customs, VAT, excise and destination-country compliance unless otherwise agreed.
