Nicotine pouches online in Denmark: selected requirements

This page describes selected requirements and is not a complete overview of all rules and permits.

Age verification in distance sales

Covered retailers selling tobacco substitutes by distance selling must operate an age verification system that checks, at the time of sale, that the customer is 18 or over; age verification on delivery does not replace age verification at the time of purchase.

Under the executive order in force pursuant to section 24(2) of the Tobacco Products Act, the system must verify age effectively; the executive order mentions, for example, a passport or ID when creating an account or national eID (MitID), but the list is not exhaustive.

A pop-up with self-declaration is not sufficient.

It must not be possible to bypass the verification, for example by clicking it away or using the back button.

Verification must not take place afterwards, between purchase and dispatch; it must take place before or at payment.

The requirement is not automatically extended to purely B2B or wholesale sales.

Which additional checks may be required on delivery is not determined here.

Product display online

Visible product display of tobacco substitutes is prohibited in covered consumer-facing online channels.

A neutral sales name without promotional content may be used; the permitted product information may not be placed on the home page.

This is not an approval of any particular image, logo or web page.

A B2B-only login does not automatically create a general exemption from the advertising rules.

This description is based on the archived versions of the rules relied on; no new full check of later amendments has been carried out, and the text is not an assessment of any particular product, website or business operation.