Nicotine pouch retail in Denmark: selected requirements

This page describes selected requirements and is not a complete overview of all rules and permits.

Age limit and identification

Tobacco substitutes may not be sold to persons under 18.

In physical commercial sales, the seller must require photo identification if there is doubt as to whether the customer is 18 or over.

Display in the shop

Visible product placement and display of tobacco substitutes at covered points of sale is prohibited.

The range may be shown at the buyer's prior request in accordance with the express exceptions.

Display at the buyer's prior request and necessary brief restocking, cleaning and staff training are covered by the express exceptions.

The exception for specialist pipe and cigar shops does not provide an exception for nicotine pouches.

Whether every dummy, empty pack, window or facade design is covered is not determined here.

Roles

Reporting applies to manufacturers and importers.

Manufacturers and importers are responsible for the health warning.

The role is determined by the actual circumstances and the relevant statutory definitions; a wholesaler or distributor acting only as such does not automatically become a manufacturer or importer.

Historical transitional step for older manufactured products

For the tobacco substitutes manufactured earlier that are specified in Act no. 1669/2024, the amendments in section 1, nos. 8, 10–12, 14 and 17, of that Act take effect from 1 April 2026.

The date of manufacture, not the date of purchase or import, is the cut-off date.

This is a historical transitional step and not a remaining dispensation for stock.

This description is based on the archived versions of the rules relied on; no new full check of later amendments has been carried out, and the text is not an assessment of any particular product, website or business operation.